Feedback that Travels: 5 Moves for Cross-Cultural Teams

“I want to tell the truth without making enemies.”

I’ve heard versions of that sentiment in Lagos and London, Nairobi and New York – different accents, same hesitation. A senior director in Johannesburg rewrites bullets of concern to her manager three times before a video call…then deletes them all. Friction grows. A country lead in Slovenia watches a colleague repeatedly interrupt partners on Zoom but says nothing, assuming someone senior will intervene. Cracks turn to fissures. Ultimately, the silence costs more than the conversation would.

This past year, across multiple cohorts of managers and senior leaders in 22 countries, I’ve been invited into the charged moments when a team decides to name a challenge…or let it fester.

Where things fall apart

No matter the geography or cultural context, these three fractures widen precisely when we’re deciding whether to speak up:

  • Power erases precision. In steep hierarchies, even well-meant notes land as verdicts. People calculate risk before contributing, and psychological safety collapses.

  • Culture overwrites clarity. “Direct” in one context reads as disrespect in another; “careful” can look like evasion. Feedback style isn’t universal – it’s mapped by culture, power, and context.

  • Delay erodes trust. We pile on too much at once, wait too long to name it, or never close the loop. Distributed teams only amplify this erosion unless leaders design for distance of title, language, location, and relationship.

This global pattern requires a portable fix.

A five-step approach

As miscommunication abounds on increasingly hybrid and distributed teams, leaders that deliberately design for candor outperform those that don’t. Under pressure, try five small moves — fast enough for impromptu peer check-ins, sturdy enough for planned upward conversations:

C.L.E.A.R. Feedback framework: Context, Look, Effect, Ask & Align, Reset -- five steps to make feedback portable across roles, cultures, and time zones.

Two design choices keep the CLEAR framework portable across roles and seasons: 

  1. The just-right sequence depends on stakes and hierarchy, turning CLEAR into CLERA or CLERRA to meet the moment.

    When stakes are high, speed matters more than extensive dialogue.
    CLEAR CLERA (Context, Look, Effect, Reset, Ask briefly)
    Quickly reset with a next step then ask one clarifying question.

    When power is uneven, preserve dignity and agency by proposing multiple paths forward.
    CLEAR → CLERRA (Context, Look, Effect, Reset with options, Ask)
    Reset by offering a few, viable next steps before asking for perspective.

    No matter the contextual sequence, end with a confirmation of who does what by when, focusing on the next behavior rather than the last grievance.

  2. Cadence makes it culture. Though the first exchanges may feel awkward, consistency alone fosters transformation.

    Start biweekly peer swaps (15 minutes) to practice the moves.
    Layer monthly staff↔manager swaps to catch cracks before they become chasms.

    Small, predictable, repeatable.

What it sounds like

To prep for a follow-up call with a grantee partner, a colleague addressed a misstep with a peer:

C.L.E.A.R. in action example showing C, L, E, A, and R statements.

Five field-tested steps. Specific and forward-focused.

What comes next

Effective implementation lives in the details:

  • Practicing the moves across real scenarios: peer to peer, staff to manager, low stakes to high

  • Mapping the decision points: when to flip the order, how to adapt phrasing across cultural contexts, what cadence makes feedback routine

Organizations that invest in those details see the shift: fewer escalations up the hierarchy, faster resolution of cross-regional friction, and teams that can confidently “say the thing” without making enemies.

Normalize feedback so brilliance isn’t lost in translation. Quote card on deep-teal map backdrop with KEO Advising logo.


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